This is because there is so much choice that you could probably drown in metaphysical choices, basically melting your brain. Alas such is the world of big data, and if I ever want to know whether my webzine known as "old man's weekly" reaches my demographic of 80+, I will be not only humbled and baffled but also satisfied that I have found and scoured the ever infinite internet to reach my elderly audience. :)
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